Trojica pristala na najvarnejšem kraju v vesolju

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Zaradi pandemije covida-19 je bila trojica novih prebivalcev ISS-ja pred poletom en mesec v strogi karanteni. “Poleteli smo na najvarnejši kraj v vesolju,” so se po pristanku pošalili prišleki, a takoj zatem resno dodali: “Dobro razumemo, da je ves svet prizadet z isto krizo.”

Šest ur po vzletu z ruskega kozmodroma Bajkonur v Kazahstanu je vesoljsko plovilo Sojuz s trojico Christopher Cassidy, Anatolij Ivanišin in Ivan Vagner uspešno izvedlo manever združevanja z ISS-jem. Trojica je proti Mednarodni vesoljski postaji prvič poletela z raketo Sojuz 2.1 a, potem ko je ruska vesoljska agencija Roskozmos lani prenehala uporabljati rakete Sojuz FG.

Na ISS-ju se je trojica pridružila Američanoma Andrewu Morganu in Jessici Meir ter Rusu Olegu Skripočki. Prihodnji teden, 17. aprila, naj bi se Meirova in Skripočki vrnila na Zemljo.

Astronavti, ki naj bi na ISS-ju preživeli 196 dni, se pred poletom preventivno niso smeli v živo posloviti od svojcev, ki tokrat niso smeli priti v Bajkonur. 50-letni Cassidy je priznal, da je astronavtom hudo, ker se niso mogli posloviti.

“Počutimo se odlično,” je na novinarski konferenci na daljavo v sredo sporočil Cassidy. Novinarji v izstrelišče Bajkonur zaradi ukrepov v zvezi s pandemijo niso imeli dostopa, celotna izstrelitev pa je bila pospremljena z veliko manj medijskega odziva kot pretekle odprave.

Mednarodna vesoljska postaja – eden redkih primerov skupnega dolgoletnega sodelovanja med Rusijo in ZDA – pluje v orbiti nad Zemljo že od leta 1998, v svojih 388 kubičnih metrih prostora pa lahko hkrati biva ravno šest ljudi, kot jih bo zdaj en teden.

Izvirni vir vsebine:

Igra Half-Life: Alyx – velik korak naprej za navidezno resničnost

Valve svoje uspešne serije iger kot po pravilu (vsaj zaenkrat) konča pri drugem delu. Podobno kot pri Half-Life igralci že dolgo čakajo na tretji del pri serijah iger Team Fortress (drugi del izdan leta 2007), Portal (drugi del izdan leta 2011) in Left 4 Dead (drugi del izdan leta 2009). Foto: Youtube

Pandemija novega koronavirusa je v zadnjem mesecu izrazito zmanjšala nabor trenutno aktualnih tem. Bolezen covid-19 je v središču (tako medijske kot v vsakdanjem pogovoru) pozornosti, hkrati pa so se za nekaj časa poslovile športne tekme, koncerti in na splošno vse javne prireditve.

Ob tem nas ima veliko kar naenkrat ogromno časa, ki ga zdaj lahko tratimo z gledanjem filmov, TV-serij in igranjem računalniških iger. A tudi v teh industrijah je in bo svoj pečat pustil novi koronavirus – med drugim je bilo prestavljenih več filmskih premier, aktualna novica iz igričarskih voda pa je, da bo izdaja The Last of Us Part II, ene najbolj pričakovanih videoiger leta, prestavljena za nedoločen čas – izdaja je bila predvidena za konec maja.

Sekira v med je v tem obdobju padla ameriškemu igričarskemu podjetju Valve, ki je pred dobrima dvema tednoma izdalo novo igro v seriji iger Half-Life z naslovom Half-Life: Alyx, ki je na voljo zgolj v navidezni resničnosti.

Za tiste, ki zgodovine ne poznate: družba je bilo ustanovljena leta 1996, zaslovela pa je že s svojo prvo računalniško igro Half-Life, ki je izšla leta 1998. Ta še danes velja za eno najbolj priljubljenih in dobro ocenjenih računalniških iger. V prihodnjih letih so zgodbo razširili še z dodatkoma Half-Life: Opposing Force leta 1999 in Half-Life: Blue Shift leta 2001.

Uspeh prve igre iz serije Half-Life je še preseglo nadaljevanje Half-Life 2 iz leta 2004, v letih 2006 in 2007 pa sta sledila dve krajši nadaljevanji – Half-Life 2: Episode One in Half-Life 2: Episode Two. Druga epizoda pa zgodbe ne konča, temveč napove nadaljevanje. Čeprav je v prvih letih po izdaji Episode Two med oboževalci še vladal optimizem, da bodo dočakali novi del v seriji (Episode Three je bila praktično že potrjena za leto 2008), pa na Half-Life 3 po 13 letih še vedno čakajo. Valve se je v zadnjem desetletju posvetil svojim drugim priznanim igram, kot so serije iger Portal, Left 4 Dead, Counter-Strike, Team Fortress, Dota …

Donosno založništvo iger

Poleg izdajanja računalniških iger se Valve že dalj časa ukvarja z založništvom iger – v ta namen so že leta 2003 ustanovili digitalno distribucijsko omrežje Steam, na katerem ponujajo tako lastne kot igre drugih podjetij. Po podatkih spletne strani PCGamesN je bilo prek te platforme v letu 2017 prodanih kar 18 odstotkov vseh računalniških iger. Od leta 2004, ko je bilo prek Steama mogoče kupiti sedem iger, je številka po podatkih spletne strani Statista do leta 2018 narasla na 9.050.

Poleg v razvoj programske opreme se je podjetje usmerilo tudi v razvoj strojne opreme. Tako so leta 2015 izdali svoj krmilnik (controller), leta 2015 pa so napovedali tudi prihod v tehnologijo navidezne resničnosti. V sodelovanju s tajvanskim podjetjem HTC so takrat predstavili SteamVR, novo platformo za navidezno resničnost, in HTC Vive, očala za dostop do navidezne resničnosti (ang. headset). Podjetje je tako začelo eksperimentirati z igrami v navidezni resničnosti – poleg več prototipov so pod imenom The Lab leta 2016 izdali zbirko mini iger. Lani je Valve izdal tudi lastna očala za navidezno resničnost, Valve Index, ki velja, kot nam je povedal Ciril Bohak, asistent in raziskovalec v Laboratoriju za računalniško grafiko in multimedije na Fakulteti za računalništvo in informatiko Univerze v Ljubljani, za ena najbolj razvitih za videoigre.

Nepričakovana napoved novega dela v seriji

Novembra lani je Valve povsem nepričakovano napovedal prihod novega dela v seriji Half-Life, Half-Life: Alyx, ki pa bo dostopna zgolj v navidezni resničnosti. Konec marca so privrženci serije tako le dobili to, kar so čakali 13 let. Kot je za spletno stran The Verge povedal David Speyrer, razvijalec programske opreme v družbi, so igro postavili med dogodke Half-Life in Half-Life 2. “Ne gre za stransko zgodbo, temveč za nov del v seriji,” je dodal Speyrer.

S Half-Life: Alyx je igričarsko podjetje dokončno zakorakalo v vode navidezne resničnosti, kjer so zelo aktivna tudi druga podjetja. Bohak nam je pojasnil: “Na tem področju (navidezna resničnost, op. p.) je trenutno vodilna igričarska industrija, saj najbolje izkorišča potencial samostojnih izdelkov, ki so danes na voljo po dostopnih cenah in so preprosti za uporabo.”

Bohak je poudaril tudi priljubljenost enostavnih iger, narejenih za navidezno resničnost, kot je na primer Beat Saber – take igre so popularne tudi zato, ker se pri njih premikaš, drugače od klasični videoiger.

Prodaja headsetov poskočila

Kmalu po tem, ko je Valve oznanil prihod svoje nove igre, je prodaja headsetov za navidezno resničnost sunkovito poskočila. To se je zgodilo predvsem z že omenjenimi očali za navidezno resničnost Index, ki so najbolj primerna za igranje Half-Life: Alyx. Valve je po podatkih analitičnega podjetja SuperData po oznanitvi igre prodal kar 103.000 Indexov, ki so že dlje časa razprodani. “Po oznanitvi prihoda Half-Life: Alyx so zaradi velikega povpraševanja hitro razprodali vse Valve Indexe, Oculus Rifte, Oculus Queste … Porast v prodaji je povsem razumljiv, saj ima serija iger Half-Life bogato zgodovino in je bila zelo dobro sprejeta,” je povedal Bohak, a dodal, da se število prodanih izdelkov (kljub velikemu porastu) še vedno ne more primerjati s številom prodanih prenosnih računalnikov ali mobilnih telefonov.

Čeprav posameznik lahko trenutno naroči Index, bo nanj zaradi velikega povpraševanja ter potencialnih zapletov ob pandemiji novega koronavirusa moral počakati še kar nekaj časa. Po podatkih spletne strani Games Radar+ bo na nove pošiljke treba počakati vsaj še osem tednov (članek je bil objavljen 10. marca).

Izbor nekaterih najboljših elementov

Half-Life: Alyx združuje nekatere najboljše elemente, ki smo jih skozi leta videli v igrah podjetja Valve. Drugače od večine iger v seriji Half-Life, v katerih igralec upravlja lik znanstvenika Gordona Freemana, se tokrat znajde v vlogi Alyx Vance, ki je imela stransko vlogo v Half-Life 2 in njenih dodatnih epizodah. Vrne se tudi Alyxin oče, Eli.

Igra z uporabo rokavic, s katerimi lahko igralec manipulira z gravitacijo (gravity gloves), zelo dobro izkoristi potencial tehnologije navidezne resničnosti.

Največja nadgradnja v primerjavi s prejšnjimi igrami v seriji Half-Life je opazna dobesedno na prvi pogled. Čeprav so bile prejšnje igre grafično izpopolnjene za čas, v katerem so bile izdane, se po kakovosti slike niti slučajno ne morejo primerjati s sodobnimi igrami. Prav na tem področju so se pri Valve z novo igro izkazali in igralcu prikazali igro in njen svet v vsej njuni veličini.
Opazna je tudi nadgradnja na področju zvoka – predvsem glasovno igranje. Pri tem so velik napredek pri Valve pokazali že leta 2011 v igri Portal 2, v kateri igralca skozi celotno igro spremlja vsaj eden od treh likov, ki so jim glasove posodili britanski komik in pisatelj Stephen Merchant, z oskarjem nagrajeni ameriški igralec J. K. Simmons ter ameriška operna pevka Ellen McLain.

Skozi dogodke v Half-Life: Alyx igralcu s svojim glasom družbo dela novozelandski igralec Rhys Darby, malce presenetljivo pa so se pri Valve odločili za menjavo japonsko-ameriške igralke Merle Dandridge, ki je posodila glas Alyx v vseh prejšnjih igrah. V tokratni jo je nadomestila ameriška igralka Ozioma Akagha, saj je bila njena predstava v vlogi Alyx v Half-Life 2 in dodatnih epizodah zelo dobro sprejeta. Tudi danes Alyx Vance velja za enega najbolj priljubljenih ženskih likov v računalniških igrah.

Half-Life 3?

Z dobrimi 10 urami vsebine, kolikor v povprečju traja igranje Half-Life: Alyx, je Valve le za kratek čas potešil žejo privržencev serije Half-Life. Pomembno je tudi poudariti dejstvo, da veliko igralcev nima dostopa ali si ne more privoščiti očal za navidezno resničnost, kar je potrebno za igranje, tako da bo veliko igralcev (vsaj za zdaj) prikrajšanih za igro, na katero čakajo že od leta 2007. A kljub vsemu je Half-Life: Alyx tudi njim vlila novo upanje. Čeprav Valve trenutno še ni napovedal nobenega nadaljnjega projekta, pa bi bilo, sodeč po dogodkih v Half-Life: Alyx, smiselno pričakovati nadaljevanje.

Glede na uspeh, ki ga je do zdaj požel Half-Life: Alyx, bo podjetje skoraj zagotovo še naprej izkoriščalo potencial, ki ga predstavlja navidezna resničnost. Poleg te tehnologije se bo, kot je v intervjuju za britansko revijo Edge povedal Gabe Newell, soustanovitelj in trenutni direktor družbe, podjetje v naslednjem desetletju usmerilo tudi v tehnologijo umetne inteligence. Ta bo med drugim omogočila, da se igra med samim igranjem razvija.

Očitno je, da je uspeh Half-Life: Alyx velik korak naprej, tako v seriji iger Half-Life kot za celotno igričarsko industrijo. Igra in podjetje Valve pa bosta po vsej verjetnosti ključna za razvoj tehnologije navidezne resničnosti – vsaj v bližnji prihodnosti.

Izvirni vir vsebine:

GDPR and Security

The GDP all requires you to process personal data securely. This is not a new data protection obligation. It replaces and mirrors the previous requirement to have appropriate technical and organizational measures under the Data Protection Directive.

security  photoArticle 32 of GDP our address is controller and processor security obligations. It states taking into account the State of the art the costs of implementation and the nature scope context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural Purtell persons the controller and the processor shall implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk state of the art does not mean the most cutting edge technology as part of the risk assessment controllers or processes should reflect upon the consensus of security specialists.

If a body or a security specialist consider a particular control appropriate in a particular context this option should be preferred when deciding on the appropriate security measures. The cost of implementation should be taken into account.

security  photoOrganizations are not required to choose the most expensive cutting edge security controls GDP does not explain what the phrase appropriate technical and organizational measures but it lists some important measures such as pseudonymization encryption confidentiality integrity availability and resilience confidentiality individuals entities systems and applications access data on a need to know basis.

Integrity controls are in place to ensure data is accurate and complete availability data is accessible when needed. Resilience data is able to withstand threats and recover GDP are also suggests to use a risk based approach and run the risk assessment to decide on the appropriate technical and organizational measures.

The risk assessment will reflect the nature of the data that is processed.

The context purpose and scope of processing threats vulnerabilities and the impact we have covered what GDP all requires us to do for security in theory but security in practice within an organization needs more than that and according to GDP our organizations should take a holistic approach.

security  photoConsiderations for a holistic approach include management team work a buy in security policy for physical environment security measures information technology security measures incident detection and response.

GDP also asks controllers to cascade all requirements to processes the contracts between controllers and processes should include the following compulsory terms:

  • The processor must only act on the written instructions of the controller.
  • The processor must ensure that people processing the data are subject to a duty of confidence.
  • The processor must take appropriate measures to ensure the security of processing the processor must only engage a sub processor with the prior consent of the data controller and a written contract.
  • The processor must assist the data controller in providing subject access and allowing data subjects to exercise their rights under the GDP.
  • The processor must assist the data controller in meeting its GDP our obligations in relation to the security of processing the notification of personal data breaches and data protection impact assessments.
  • The processor must delete all return all personal data to the controller at the end of the contract and the processor must submit to audits and inspections provide the controller with whatever information it needs to ensure that they are both meeting.

Article 28 obligations and tell the controller immediately if it is asked to do something infringing the GDP or other data protection law of the EU or a member state.

GDPR Rights of rectification and the rights of access

Rights of rectification and the rights of access commonly referred to as Subject Access gives individuals the right to obtain a copy of their personal data as well as other supplementary information.

It helps individuals to understand how and why you are using that data and check you are doing it lawfully. Individuals can make a subject access request verbally or in writing. You have one month to respond to a request.

You can extend the time to respond by a further two months if the request is complex or you have received a number of requests from the individual.You must let the individual know within one month of receiving their request and explain why the extension is necessary.

gdpr photo

The new thing in GDPR is that you cannot charge a fee to deal with a request.

In most circumstances however where the request is manifestly unfounded or excessive You may charge a reasonable fee for the administrative cost cost of complying with the request. You can also charge a reasonable fee if an individual requests further copies of their data.

gdpr photoFollowing a request you must base the fee on the administrative costs of providing further copies. In addition to a copy of their personal data you also have to provide individuals with the following information:

  • The purposes of your processing.
  • The categories of personal data concerned the recipients are categories of recipients you disclose their personal data to your retention period for storing the personal data or where this is not possible.
  • Your criteria for determining how long you will store it.
  • The existence of their right to request rectification AirAsia or restriction or to object to such processing.
  • The right to lodge a complaint with the ICAO or another supervisory or authority.
  • Information about the source of the data where it was not obtained directly from the individual.
  • The existence of automated decision making including probing profiling and the safeguards you provide
  • if you transfer personal data to a third country or international organization responding to a subject access request may involve providing information that relates both to the individual making the request and to another individual.

The DPA 20:18 says that you do not have to comply with the request if it would mean disclosing information about another individual who can be identified from that information.

This obligation to provide data subjects with access right lies with the controller and not the processor.

Processes are only obliged to assist the controller with the requests if needed. The scope of rights of rectification is largely unchanged from the directive.

gdpr photoIn summary data subjects have the right to rectification of inaccurate personal data. It is also complex if the data in question records in opinion opinions are by their very nature subjective and it can be difficult to conclude that the record of an opinion is inaccurate.

As long as the record shows clearly that the information is an opinion and where appropriate whose opinion it is it may be difficult to say that it is inaccurate and needs to be rectified in such a scenario. You can reject the request by informing the user about the foundations of the opinion.

 

Cost effective marketing for small businesses

If you create the right game plan, then guerrilla marketing will be extremely fun as most of the time you will get the results without having to spend much money.

Sounds great.

First of all let’s see what we have out there to start our guerilla marketing campaigns. Social media can help you be there. Social media is indeed a phenomenon in the 21st century connecting billions of people around the world through a series of status updates tweets and other rich media in the business world.

Social media are powerful tool !

It’s a powerful tool and if you haven’t started fully utilized in it it is time to do so. You can start with Facebook. Create a company page and invite your friends and family to like the page and then use those numbers as leverage to gain some credibility with outsiders.

Then get Twitter and follow follow follow. Don’t be annoying but use the search feature to find people within your nish and tweet them making pleasant but relevant conversation. Once you have these outlets push as much rich media out as you can. Whether it’s photos of where you work the ideas of a typical day on the job or witty tweets and status updates share their updates to. 

Don’t forget about Linked-In. It’s the most powerful social networking sites on the planet. As for your business the Linked-In groups feature is probably the most powerful ways to get more exposure more leads and more sales. Don’t have a group yet. Start today.

Google Hangouts webinars are huge

Next to is hosting weapon platforms. Although most services just cost a small monthly fee there are some that are free and others you could start us with a free trial for a month. Like kids go to work an hour or Google Hangouts webinars are huge. They are like events but online and they are the easiest way to connect with your audience.

Build your list and generate more sales. Simply host your own retina where you can connect with people live from around the world. Share your data on social media platforms next one events meetup dot com or Eventbrite can help you with it. Meetup is the worlds largest network of local groups meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face to face more than 9000 groups get together in local communities each day each one with the goal of improving themselves or their communities.

Meetup

Meetup is a quiet place to find local events and post and promote your events. You will find both personal and professional events pasted on Meet Up event brides help you perform ticketing for events and also deals with both personal and professional events. It’s great for one time ticketed events or events with a special guest list. The main difference between meet up and each event brides is community.

Meetup has a very large active community of visas that you can leverage all that you can promote via event brides matter to promotion takes place on other social networks as opposed to within the network of users meetup works great for free events and no doubt if price can be used for free events Eventbrite specializes in ticketing and ticket sales.

So run your own events and use these tools for local Verla marketing and obviously create a you keep accounts. If you have a G-mail account you should probably already have a youtube account. As you can lock in with your email. Remember it’s the second largest search engine Yuichi processes more than three billion searches among a hundred hours of video uploaded every minute.

YouTube is your best friend

YouTube is your friend in guerilla marketing companies always want to find new ways to promote their brands and products but they are usually too afraid to go too far outside the box. What they don’t realize though is that there are unconventional ways that they can make use of to promote their businesses without much risk involved.

Not every marketing strategy will work for every company but there is always something that you cando to bring in new customers. It’s just a matter of knowing what your company goals are and then implement the marketing strategies so that they help you achieve those goals. So know your tools let’s not discover some strategies to promote your business with this type of marketing tips to share with you have been proven to work for companies both big and small.

Make sure you and your employees are loud and proud and you will definitely get the attention of anyone within ear shot of you. If you have a flower company you could have a fake protest against bad  and show anyone who comes by exactly what Whiteley’s look and smell like.

This will let them sample your products and you will often get a lot of people to come through your doors who might have otherwise not even known that you existed. Second string some coupons on trees hanging coupons outside of businesses is a new marketing technique but it is something that is sure to get the attention of anyone who walks in front of your doors. People respond when they see something out of the ordinary and they definitely respond when they see a chance to save money.

A great thing about hanging coupons outside of your business is that you can see through your own eyes which coupons interest people and which ones dont. This can help lead to better market your company both online and through mail. Start a friendly fight with the creation of social networks.

Businesses are realizing that they have to use these mediums in every way that they can to help spread the word about their companies. A friendly fight is when you end up the company battle it out through the use of social networking and other mediums by having the public vote on who has the better products. This won’t harm your business whether it would help people to cast their vote judiciously.